The Row Ascot Bag Guide The Row Tote Bag

The Row Bags: A Complete Guide to the Collection

In the case of the majority of designer bags, the house is broadcast before the shape has even registered. Reversing that is what The Row has always done, and that decision alone explains the way its bags are designed, priced and resold. The brand was founded in 2006 by Mary-Kate and Ashley Olsen and named after Savile Row in London, the street where tailoring learned to prize restraint. The business runs from New York City, with a Tribeca design studio since 2012, a Paris office from 2011 and a London office added in 2019. Boutiques it owns outright are in Los Angeles, New York, London, Paris and Amagansett, and all the rest is routed through the brand’s own webstore and a short list of stockists. What follows is a row bags overview: the families that actually matter, the specifications that separate them and what each one costs. Treat each number that follows as a market price observed in 2026 rather than an official price list, since the brand publishes no such list.

How to Pick Out a The Row Bag When There Is No Logo to Read

Identification is built on silhouette, proportion and construction, because there is no exterior logo plaque and no monogram anywhere in the line. A single small, discreet exterior stamp sits low on the side, shaped to blend into the leather rather than disturb it, and a second stamp is placed inside. Hardware is palladium-plated and finished matte or brushed, so it takes in light rather than throwing it across a room. Where most the row bags canvas tote bags houses would print a logo jacquard, the line uses nappa, lambskin, calfskin or cotton herringbone, because linings are treated as materials in their own right. What governs the tailoring, namely that a garment is judged by its line rather than its label, applies to the bags without dilution. Across the brand’s own product pages, Made in Italy appears for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
• Palladium-plated fittings in matte or brushed finish rather than high-polish gold tone
• Nappa, lambskin, calfskin or cotton herringbone linings
• A single small stamp low on the outer side, with a crisp stamp inside

Inside the Margaux Family, and Why It Is Hard to Buy

Say the brand’s name and the Margaux is what appears, yet it is at present the least straightforward corner of the collection to shop. Observed at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. Specification runs to an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. Step up to the Soft Margaux 12 at $4,350 and the construction is the same, with 12 x 9 x 7.5 inches and a zip pocket on top. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 is in circulation as well, though no reliable retail price is attached to either. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now fill its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.

The Totes, Top Handles and Shoulder Styles

The Park family is the workhorse of the line and the usual first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, with the spread inside each size tracking material and finish rather than capacity. Small and Medium Park Tote sit at $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 buys the XL Park Tote. A The Row tote bag escalates quickly once you go higher, reaching Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Suede hurts most among the top handles, since India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 reads $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Ida comes in at $3,990, Elise and Agnes 12 are both $4,400 and the Iowa Duffle reaches $5,180, whereas Idaho holds the value end at $1,420. The spread across shoulder styles is just as wide: Lori $1,350, the 90’s Shoulder $1,450, Alix $1,900, Parker $2,900 and Jean Shoulder $3,900.

Small Bags, Clutches and the Cheapest Way In

Nothing is stripped down at the bottom of the range: the most affordable row handbags are smaller problems solved with the same care as the expensive ones. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist lists a leather variant at $1,690. Sources conflict on Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches should be your reference and slight disagreement elsewhere is to be expected. The Bourse Clutch, $1,590, makes the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Lower down are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands at a Glance

Three bands describe the collection well enough to shop by, and they hold across every category. The entry band runs roughly $590 to $1,500 and is where most buyers meet the brand. The Park totes, most shoulder bags and the better clutches live in the middle band, roughly $1,550 to $3,500. About $3,600 to $6,900 defines the top band, home to the Margaux family, the India and Agnes top handles and the Marlo totes. Suede consistently carries a premium over calfskin on the same silhouette, which is a rule that cuts across all three bands. A second rule is simpler still: the number in a bag’s name is its width in inches.

Off the Shelf: Archive Models You Will Only See on Resale

A large part of the label’s reputation is built on bags no longer sold new, and knowing them reshapes how you read the secondary market. Best known of all is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three follows, with a padded handle and removable inner pouch observed near $1,700. A structured calfskin flap bag with a metal lock closure and a two-compartment interior, the Sofia is observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching define the Devon, a compact structured top handle. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, and none of them carries reliably documented retail figures.

Resale, Authentication and Everyday Care

Resale performance is notably strong here, though treat it as observed market behaviour, not investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still, with the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. What holds value is concentrated in black and neutral calfskin in the signature shapes; canvas, nylon, sisal and seasonal-colour pieces routinely discount. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care tracks the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.